Alibaba: Ariexpress showroom opened in Russia: Swedish Tele 2 joint project
Moscow
August 15, 2019
The e-commerce (EC) market is expanding worldwide.
In Russia, the market is growing rapidly, and sales methods are diversifying.
Major mobile communications company: Tele 2 (Sweden)
On August 6, it announced that a showroom was set up in a Russian store with a Chinese EC giant Alibaba Group. Ariexpress products (running the cross-border EC business) will be displayed in Russian stores.
showroom:
There are currently 30 stores in 4 cities (Moscow, Chelyabinsk, Kazan, Yekaterinburg).
The showroom will be expanded to 1,000 stores by the end of 2019.
Products displayed:
Electronic devices such as smartphones, smart watches, and headphones can be used in stores.
Each product electronic price tag and QR code for ordering are attached.
The price is updated daily as the exchange rate fluctuates.
If you wish to purchase:
The QR code is read with a smartphone, the Ariexpress website is accessed, and an order can be placed immediately.
Items are delivered to your home 2-10 days after ordering.
-JETRO
https://www.jetro.go.jp/biznews/2019/08/39112557e56fd302.html