ダイキン：タンザニアでSubscription事業：for air conditioners in Tanzania（動画）：
Daikin：Established for AC Subscription Business in Immature Market：
Daikin：为不成熟市场中的AC订阅业务成立合资公司
ダイキン工業/WASSHA
空調メーカー/ダイキンが、タンザニアの電力サービス/WASSHAと協業します。
エアコンのサブスクリプション事業を行う新会社「Baridi Baridi」を設立しました。
社名：“baridi”
東アフリカの言語であるスワヒリ語で、“冷やす”という意味の“baridi”という言葉を用いました。
ダイキン工業：
「耐久性に優れ、高効率で環境負荷が低いエアコンと、サービス網」を活かします。
WASSHA：
モバイルマネー/料金回収技術ノウハウを活用し、東アフリカでビジネスを展開します。
ユーザー：
日・週・月ごとに使用料をスマートフォンで支払います。
「エアコンを使ったときだけ、支払う方式：サブスクリプション」です。
ダイキン工業株式会社
https://www.daikin.co.jp/press/2020/20200616/
Joint Venture Established for AC Subscription Business in Immature Market
June 16, 2020
Daikin Industries, Ltd.
WASSHA Inc.
Daikin Industries, Ltd. and WASSHA Inc. have recently established a new company, Baridi Baridi Inc., to conduct an air conditioner subscription business.
The joint venture between Daikin Industries and WASSHA
capitalizes on Daikin’s air conditioners, which are known for their
- excellent durability,
- high efficiency,
- low environmental impact,
- on the company’s capabilities for building service networks.
These strengths complement WASSHA’s expertise in payment collection technology using mobile money and business development in East Africa.
Together, the two companies
are striving to commercialize a subscription system in which users can use air conditioners whenever they want and pay a usage fee by smartphone on either a daily, weekly, or monthly basis.
The purpose
is to promote general use of air conditioners among people in income groups who previously could not have purchased air conditioners.
The companies
plan to first develop a business in the United Republic of Tanzania and then in the future expand the business to not only Africa but also to other immature markets around the world.
From November 2019 to February 2020,
Daikin Industries and WASSHA conducted a demonstration to verify the feasibility of a subscription business for residential air conditioners in Tanzania.
Currently, due to the extensive use of low efficiency, non-inverter air conditioners, air conditioner users in Tanzania pay high electricity bills.
Furthermore,in this immature market,
cases are often seen in which mechanical trouble cannot be resolved due to the low technical skill of the service engineers performing installation and repairs.
From the results of using 20 Daikin residential air conditioners to verify customer segment and pricing structure, strong demand was seen at small stores where the presence of an air conditioner significantly influenced the customer traffic and time spent in store.
Furthermore, using a refrigerant with low global warming potential in a highly-efficient inverter air conditioner
solves many of the problems air conditioner users face in Tanzania and helps reduce the environmental impact.
Recognizing a possible contribution to the resolution of social problems along with the feasibility of the business model, the two companies agreed to establish a joint venture to accelerate commercialization.
The name of the new company derives from the word baridi, which means “to cool down” in the Swahili language that is used in East Africa, and conveys a desire to cool down spaces and create comfort.