Japanese Companies: Entering the Growing Indian Market
-Suzuki has 40 years of history in India-
ーSony, Nippon Signal, and Yonex’s Current Locationsー
We will deliver a summary from the article published in AERA.
Suzuki in India:
For the past 10 years, Suzuki’s new car sales share in India has remained at 40-50%.
It is a situation where “one in two is a Suzuki”.
The peak was 65.6% in 1997, which is “nearly 2 out of 3”.
Amazing Share Reasons:
Suzuki has a staggering share of the Indian market.
In 1982, Suzuki was selected as the overseas partner of the Indian state-owned automobile company.
In October 1982, the two companies signed a joint venture agreement in New Delhi.
Suzuki’s mission is to release India’s national car by the end of 1983.
India factory construction:
The first obstacle was the construction of a local factory.
There are no heavy machines on the construction site. Everything was done manually.
At construction sites, we do not dare to mechanize.
It complied with Indian policy directions in hiring workers.
Training at Japanese factory:
By 2006, 1,772 Indian staff had participated.
This led to the establishment of “Japanese-style” production.
Production of the first “Multi 800”:
In April 1983, reservation acceptance started.
Received orders for 130,000 units in the first round of pre-orders.
He built dealers across India to handle sales and repairs.
In 2007, the company name was changed to Maruti Suzuki India.
Currently, there are 3,640 stores (as of the end of March this year)
Maruti Suzuki Former President: Kenichi Ayukawa Vice President
The construction of this sales and service network is the key to the success of entering India.
It was spread not only in urban areas, but also at the level of rural villages.
Different regions of India have different languages. Hired a local sales manager.
Making India an export hub:
In recent years, it has been using India as an export base.
In FY2010, 260,000 units were exported from India.
We are particularly focused on Africa.
150,000 units were exported to Africa.
Sony Group:
The Sony Group is aiming for the top spot in the Indian broadcasting industry.
In 2021, it announced a merger with local broadcasting giant ZEE in India.
After the merger, it will hold 25% of the total Indian media market.
SONY and ZEE:
It will surpass the Disney-owned broadcaster in the United States and become the largest.
The key to popularization is local cultural content and local language support.
Make full use of automatic subtitle generation technology by in-house developed AI.
YONEX: “Made by Yonex”
Indian athletes are emerging as badminton players in international competitions.
In 2016, we established an Indian manufacturing subsidiary.
In 2017, we started manufacturing badminton rackets locally.
In June 2023, the second factory will be opened.
We want to deliver high-quality rackets “Made by Yonex” to India.
YONEX: “Made by Yonex”
Indian athletes are emerging as badminton players in international competitions.
In 2016, we established an Indian manufacturing subsidiary.
In 2017, we started manufacturing badminton rackets locally.
In June 2023, the second factory will be opened.
We want to deliver high-quality rackets “Made by Yonex” to India.
Indian Railways Routes:
Indian Railways has over 60,000 kilometers of track and over 7,000 stations.
There are only 20,000 kilometers of railway lines in Japan, including JR and private railways.
In the future, we would like to introduce a railway signaling system for Indian Railways.
https://news.yahoo.co.jp/articles/ff494d09fcd71eac2b227faaeb3a5e46a6fa2d58