Japan beer: “Asahi Super Dry” production started: Birra Peroni/Rome factory
Japan beer:
We aim to locally manufacture all of Europe’s “Super Dry” and provide the highest quality global premium brand.
Birra Peroni:
Birra Peroni, a subsidiary of Asahi Group Holdings, produces beer in Italy.
Rome Factory: (Location: Lazio, Italy)
The production of “Asahi Super Dry” (canned containers/bottled containers) will begin at the Roman factory in early June 2020, and will be shipped to European countries.
Padua Factory: (Location: Veneto, Italy)
Currently, the Asahi Group manufactures “Super Dry” barrel and bottle products at the Padua plant and sells them to European countries.
“Super Dry”:
All “Super Dry” developed in Europe will be manufactured locally.
Prior to the start of production, we will strengthen the production equipment and make a total capital investment of about 1 billion yen at the Rome factory.
By deepening the exchange of production technology between Japan and Europe, we will deliver the highest quality “Super Dry” to the European area.
Asahi Group Holdings