Asahi: Super Dry, raw beer mug: Oversold and stopped selling
-Stimulate the demand for home drinking-
Asahi Superdry:
These are photos of “Asahi Super Dry Raw Beer Mug Can” immediately after opening.
It is a consumer’s impression posted on “Twitter”.
Asahi beer:
Raw beer mugs were pre-sold at convenience stores on April 6th.
The SNS campaign has increased potential demand.
Suspended shipping two days after pre-sale.
Shipment was suspended the day after the nationwide release.
It was released nationwide on April 20, but shipped again the next day.
This is because 980,000 cases (one case is 340 ml and 24 cans) were sold at an unexpected speed.
Resale starts from June 15th:
It will be sold again from June 15, but the quantity is limited to 300,000 cases.
Nihon Keizai Shimbun
https://www.nikkei.com/article/DGXZQOUC195WM0Z10C21A5000000/