Donki: Opened in Kuala Lumpur: JONETZ by DON DON DONKI Lot10
-First store in Malaysia-
DON DON DONKI:
A Japan’s discount store that challenges the huge market in Southeast Asia.
Aim to acquire customers with a new “Donqui style” strategy.
A long line that extends into the shopping mall.
Central Kuala Lumpur, the capital of Malaysia.
On March 19th, DON DON DON KI opened.
Opening a store in Southeast Asia:
Don Quijote specialty store “JONETZ by DON DON DONKI Lot 10 store”
So far, we have been opening stores in Southeast Asia such as Singapore and Thailand one after another.
Malaysian store:
The Malaysian store this time has a big feature.
In Malaysia, Muslims make up about 60% of the population.
Halal certification:
This time, when opening a store
Ingredients derived from pork and
Products that do not contain alcohol, etc.
“Products that have received halal certification, which is legal under Islamic law,” have been strengthened.
Exhibition venue:
“I like it because Muslims can’t eat (non-halal meat).”
“This is the halal mark. You can buy it and eat it.”
“When you want to eat something, come here and buy it.”