Middle East:’Uncle Tetsu’s shop’ is booming: “M’OISHI”
Japanese cheesecake:
Recently popular in the Middle East is Japanese cheesecake.
It’s not a rare cheesecake or a baked cheesecake either.
Souffle cheesecake:
“Rikuro Uncle’s Shop” in Osaka,
“Uncle Tetsu’s Shop” in Fukuoka,
The pull-pull type of souffle cheesecake is booming in Arab.
“Uncle Tetsu’s shop”:
In particular, “Uncle Tetsu’s store” is opening in the Middle East and Gulf countries.
United Arab Emirates,
Kuwait,
With Saudi Arabia
The stores opened one after another, and the Qatar store opened in January 2021.
“M’OISHI” :
In the United Arab Emirates, a Lebanese female owner establishes “M’OISHI” with a local partner.
We sell mochi ice cream for 600 yen each.
Although the price is high, we will open a store in a local high-income mall in Dubai from 2017.
12 stores, large and small, in UAE in 2020
There are 3 stores in Saudi Arabia.
“Kanemochi”:
This is widely deployed in the Middle East.
Kuwait,
Saudi Arabia,
Bahrain,
Qatar, etc.
The “Kanemochi” group is operated by a Thai company.
Ice cream produced in Thailand is sold in the Middle East for 390 yen each.
Money Hyundai | Kodansha (1/4)