Mexican traders: 80% want to purchase Japanese rice
– Lifting of the ban on Japanese rice imports in 2023 –
ーJapanese rice is delicious even when it’s coldー
We will deliver a summary from the article published by JETRO.
JETRO and JNTO:
On July 19, JETRO and the Japan National Tourism Organization (JNTO) jointly held a workshop on Japanese rice.
Lifting of the ban on Japanese rice imports:
On March 16, 2023, Mexico lifted the ban on imports of polished Japanese rice.
Host a workshop:
This is the second workshop held.
Survey for buyers:
“80% of the total are thinking about using Japanese rice.”
Workshop participants:
Importers, wholesalers, restaurants and hotel officials in Mexico participated.
170 buyers seeking Japanese products visited.
This workshop was so successful that there was standing room.
Characteristics of Japanese rice:
Japanese rice is sticky and easy to grip, and retains its flavor even when cold.
Explains the difference in taste of each brand, such as “Koshihikari” and “Hitomebore”.
In Mexico City, which is 2,240 meters above sea level, the boiling point is as low as 94 degrees.
Therefore, the core tends to remain in the rice.
He gave me tips on how to cook.
Japanese and California rice:
Participants tasted and compared Japanese rice and California rice (Calrose) salt rice balls.
for mexicans
Rice is in the same position as vegetables.
It is often eaten when cooked.
Mexican rice dishes:
The most popular item is the yakimeshi.
Opinions of rice buyers:
“Introduction of Japanese rice polishing depends on the price”
“In the future, we plan to import polished rice from Japan.”
“I want to use polished Japanese rice for nigiri sushi.”
JETRO online business meeting
JETRO will match Mexican buyers with Japanese businesses.
We will conduct online business negotiations.
https://www.jetro.go.jp/biznews/2023/07/64bb3133535454e6.html
Mexico: Lifting of the ban on the import of Japanese polished rice
– Japanese rice is advantageous in terms of quality and price –
– Confidence in competitiveness with US rice –
We will deliver a summary from the article published by JETRO.
Polished rice import destinations in Mexico: Ranking
Annual import volume is 71,596 tons (2022)
62.2% (44,533 tons) from the United States,
35.0% (25,040 tons) from Uruguay,
1.7% (1,951 tons) from Argentina,
0.1% (73 tons) from Italy
Rise in US rice prices:
US rice accounts for 60% of the imported rice market in Mexico.
On the other hand, the import price of US rice increased by 1.5 times in three years.
The lifting of the ban on imports came about because the price of U.S. products rose.
https://www.jetro.go.jp/biznews/2023/03/f85e3907d089d452.html