Ukraine: Japanese food spread in Kiev-Japanese food chain 474 stores

“Sushiya” dragon roll (left: eel) and “Eurasia” dragon roll (right: avocado)

Ukraine: Japanese food spread in Kiev-Japanese food chain 474 stores

March 25, 2019

In Kiev, the capital of Ukraine, which has a population of 2.95 million, Japanese food is becoming established, with a focus on local chain stores.

According to the Zoon site, 474 Japanese food chains in Kiev (including the suburbs).

Local and representative Japanese food chains:

1. “Eurasia (Eurasia)”
2. “Sushia”
3. “Murakami”

Common points of 3 chains:

1. The first point is a Japanese food menu with a wide range of grips, sashimi, tempura, yakitori, gyoza, and ramen.
2. The second point is that all menus have photos
3. The third point is the number of grams for each menu

The second and third points emphasize the appearance when choosing food, and are Ukrainians’ characteristic of being health-conscious.

In addition, the main customer groups and price ranges of each of the three chains are different, and divided into segments.

-JETRO

https://www.jetro.go.jp/biznews/2019/03/b9a63c6872b4ad8f.html