Japan gourmet: "MUGICHA" in the world: Export to 13 countries

Japan gourmet: “MUGICHA” in the world: Export to 13 countries

Japan gourmet:

Recently, there has been a movement to export barley tea.

A small business with about 20 employees in Saga Prefecture.

To date, we have successfully exported to 13 countries and regions, such as Thailand and the United Kingdom.

To “MUGICHA” in the world:

Ten years ago, I couldn’t understand even if I explained “BARLEY TEA” to overseas customers.

Currently, we export to 13 countries and regions, such as France, Russia and Poland.

The appeal of “MUGICHA”:

“I like the refreshing feeling of tea”
“I don’t need sugar in tea”
The reaction was good.

The key to overseas expansion:

Baby can drink
It is “non-caffeine”
It was “non-allergic”.

Overseas eating habits:

In fact, in Singapore in recent years, the increasing number of diabetic patients has become a social problem.

The key to overseas expansion is to thoroughly study local eating habits.

The idea of making barley tea feel familiar was also indispensable.

The barley tea was successfully added by arranging it according to the tastes of the people in the area and having them taste it.

In Japan, it is standard to drink cold, but in China many people do not like cold tea.

NHK News