Sustainable shrimp made from algae Shrimp,
the United States’ most popular seafood, is notorious for being farmed using practices that destroy the environment.
New Wave Foods, a startup based in San Francisco, has set out to create a sustainable replacement.
The key ingredient in its “shrimp”, which is actually 100% vegetarian, is algae, a plant that is already found in everyday items like toothpaste and ice cream.
The algae gives New Wave Foods’ shrimp its pinkish color and ocean smell.
Quartzy
https://qz.com/quartzy/1501623/shrimp-made-from-algae-that-looks-and-tastes-like-the-real-thing/