Apple Watch: 2019 shipments / 30.7 million units: Swiss watch shipments / 21.11 million units
Geneva
March 06, 2020
US Apple Watch: Shipments in 2019:
Strategy analytics (February 5):
The US Apple Watch shipped 30.7 million units in 2019, surpassing 21.1 million watches shipped in Switzerland for the first time.
Smart watches, such as Apple Watch, are statistically counted as part of wearable devices.
Swiss Watch Association: Sales Statistics
The Swiss Watch Association statistics do not include wearables.
Therefore, there was no direct comparison (export amount / unit) between the conventional / wristwatch and smartwatch.
US research firm IDC announced on December 16, 2019
Worldwide sales of wearable devices in 2019 were 305.2 million units.
The number of smart watches is expected to reach 69.3 million.
Strategy Analytics: Presentation (see Table 1)
Apple’s sales in 2019 are estimated at 30.7 million units.
For smartwatch sales,
Apple predominates.
Fit bit,
Samsung,
Garmin is following.
Apple Watch has already sold 22.5 million units as of 2018,
In 2019, the company sold about 1.5 times the number of vehicles sold in Switzerland.
JETRO
https://www.jetro.go.jp/biznews/2020/03/2336513435997fbb.html
Apple Watch Outsells Entire Swiss Watch Industry in 2019