Japan Boosting Rice Sales Efforts in China
Tokyo, Dec. 25 (Jiji Press)–The Japanese public and private sectors are redoubling their efforts to sell Japan-made rice to China.
Teaming up with Kobe, Hyogo Prefecture-based rice wholesaler Shinmei Co. , the agriculture ministry is promoting a campaign to encourage Japanese rice to clients and employees ahead of Chines New Year next February.
The Japanese rice brands covered by the campaign include Koshihikari from Toyama and Kyoto prefectures and Nanatsuboshi from Hokkaido.
On Dec. 1, Zensho Holdings Co. <7550> launched 12 types of gyudon beef-on-rice bowl using Japanese rice at 216 Sukiya chain restaurants in Shanghai.
JIJI PRESS
https://jen.jiji.com/jc/i?g=eco&k=2018122502127
https://www.akafuji.co.jp/akafuji_cms/wp-content/uploads/2018/12/20181214.pdf