Japan dep’t store: Matsuya Ginza, collabo with Moomin: ‘Bulgari’ Il Chocolat sales
Matsuya Ginza / Scandex
On the 25th, ‘Scandex’, wholly owned by Matsuya, signed a global license agreement with Moomin Characters.
Employs Moomin, a world-famous character born in Finland.
Announced “New entry into the company’s first character business”.
“Bulgari”: ‘Bulgari’ Il Chocolat ‘
As the first product, we will sell “Bvlgari” chocolate, a long-established Italian brand.
The chocolate product “Moomin Edition” will be on sale from December 6 at Matsuya Ginza B1F and others.
First: December 6th to 25th
2nd: From December 26 to February 14 next year
Two types of Moomin and Gems “Pistachio” set (3500 yen)
Character 5 types set (6500 yen)
The main target is women aged 30-50. It becomes a signboard for the business battle from Christmas to Valentine.
Society: Nikkan Sports
https://www.google.co.jp/amp/s/www.nikkansports.com/m/general/nikkan/news/amp/201911250000415.html