Bacon drives McDonald’s same-store sales beat (MCD)
McDonald’s bacon promotion drove higher sales for the quarter, beating analyst expectations.
The company’s shares were up 3% early Tuesday, despite missing earnings expectations for the quarter.
Same-store sales rose 4.5%, beating the 3% that analysts surveyed by Bloomberg were expecting.
On January 29, the company launched its “Bacon Event,” where for one hour participating McDonald’s gave away a side of bacon with any order.
Markets Insider