Shochu Seminar: “The Spirit of Shochu” Held: California Business Meeting
Los Angeles
July 29, 2019
JETRO: ‘The Spirit of Shochu’
“The Spirit of Shochu” was held in San Francisco, California on July 12th and in Los Angeles on July 14th.
We aim to promote sales of shochu and raise its popularity.
Ten breweries and companies from Japan and the United States exhibit.
About 150 people from local bars and restaurants, distributors, importers and media participated in the event.
Part 1:
Five types of shochu with different ingredients are provided in a straight line, and the appeal of shochu cocktails is communicated by tasting the difference of the ingredients directly.
Part 2:
Ten breweries and companies set up booths, and visitors had a taste of the shochu brands of each brewery and company.
-JETRO
https://www.jetro.go.jp/biznews/2019/07/c2ea0083c195f358.html