Shin-Etsu Chemical: Entering materials for plant meat: Cellulose mixed with plant meat
Shin-Etsu Chemical:
We have entered a material for “vegetable meat” made from plant-derived proteins such as soybeans.
Increase the supply to European and American plant meat makers, and grow it as a new revenue source.
Vegetable meat:
Demand is growing because it has lower calories than ordinary meat and has less environmental impact.
The expansion of the plant meat market has become an opportunity for companies other than food manufacturers.
Cellulose contained in pulp:
Shin-Etsu Chemical deals with an adhesive that mixes with plant meat and is made from cellulose contained in pulp.
Nihon Keizai Shimbun
https://www.nikkei.com/article/DGKKZO63227150Q0A830C2MM8000/
Nippon Ham: Sales of vegetable meat/NatuMeat: Enter from March
-Health-oriented and increasing demand: NatuMeat-
Japan’s largest meat company, Nippon Ham, will enter the “vegetable meat” market, which uses plant-based ingredients, in March.
We will release ham and sausage-style products made mainly from soybeans.
Demand for vegetable meat is rapidly increasing in the world from the perspective of increasing health consciousness.
It is predicted that the market will reach 9 trillion yen in 2030.
Nippon Ham: NatuMeat
The meat industry will respond to the growing interest in ESG.
Nippon Ham is a brand name of “NatuMeat” and is for home and business use.
Nihon Keizai Shimbun
https://www.nikkei.com/article/DGXMZO54365520U0A110C2MM8000/