Russia: Toyota “RAV4” monthly sales record updated: High evaluation points are design
St. Petersburg
January 27, 2020
Toyota Motor: Russia
On January 13, the RAV4 SUV produced and sold in Russia has set a new monthly sales record.
Monthly sales in December 2019 reached 4,964 units (up 21% year-on-year).
Russia: Automotive Market
The Russian car market is somewhat declining (see article January 22, 2020)
On the other hand, the new (5th generation) “RAV4”, which started production and sales in Russia in October 2019, has been well received by users.
New model (5th generation): “RAV4”
The new RAV4 has a more SUV-like design and is popular with male users who want a strong image.
According to buyer surveys, Russian consumers also appreciate the ergonomic interior, acceleration and sound insulation.
-JETRO
https://www.jetro.go.jp/biznews/2020/01/5559790454ceaa42.html