Kirin: Launch of new brand whiskey: Domestic “Fuji” “Riku”

Kirin: Launch of new brand whiskey: Domestic “Fuji” “Riku”

~ A new plant that opens up the possibilities of whiskey!

Kirin Distillery:

“Kirin Single Grain Whiskey Fuji” will be launched from Tuesday, April 21.
“Kirin Whiskey Land” will be launched from Tuesday, May 19
Newly released nationwide.

New release: “Kirin Single Grain Whiskey Fuji”

We only use grain whiskey raw sake from Fuji Gotemba Distillery, which is gaining worldwide attention.

Combination of three types of original grain whiskey with different flavor types.
Finished with a flavor that takes advantage of each flavor feature.
A product that directly embodies the value of the Fuji Gotemba Distillery.

https://www.kirin.co.jp/company/news/2020/0317_02.pdf#_ga=2.96490335.1531073636.1584866132-788902623.1562159876

Kirin to strengthen business foundation with new whiskey brands Fuji and Riku domestically

Kirin Brewery announced on July 17 that it will launch a new domestic whiskey brand and launch it this spring.

Domestic whiskey has been discontinued due to lack of raw sake due to growing popularity both in Japan and overseas.

Strengthen business base with new brand.

Aim to increase domestic whiskey sales by 22% to 3.9 billion yen in 2020

SankeiBiz

https://www.google.co.jp/amp/s/www.sankeibiz.jp/business/amp/200318/bsd2003180500010-a.htm

Kirin to Release 2 New Whisky Brands

Tokyo, March 17 (Jiji Press)–

Kirin Brewery Co. announced on Tuesday the release of two new domestic whisky brands.

The Fuji and Riku whiskies will be the first additions to the Kirin Holdings Co. <2503> unit’s lineup of the liquor in some 15 years.

JIJI PRESS

https://jen.jiji.com/jc/i?g=ind&k=2020031701130