Suntory: “All Free”, Sold in the US: Realizing four “zeros”
July 16, 2020
Suntory Beer:
We will start selling “All Free” all over the United States.
Launched in Japan in August 2010, “All Free” marks the 10th year in the United States.
Realize four “zeros”:
“Alcohol content 0.00%”
“Zero calories*1”
“Zero sugar*2”
“Purin body zero*3”
It has been well received by many customers for its “taste of wheat”, “refreshing aftertaste” and “light nodori”.
In 2019, the total brand sales volume increased by 107% year-on-year, and in 2020, the cumulative total for January-June was 118%, which is a good year.
Health consciousness in the US:
In recent years, the number of customers who drink non-alcoholic beer has increased in the United States due to heightened health consciousness.
This time, we have started handling at Amazon.com, which operates all over the United States.
We will also gradually expand retail stores and sales areas.
News Release: Suntory
https://www.suntory.co.jp/news/article/13725.html
Increased sales of non-alcoholic beverages
Corona impact:
Sales of non-alcoholic beverages are increasing recently.
Against the backdrop of rising health consciousness, the expansion of the non-alcoholic market is drawing attention.
Beer maker:
The beer market has shrunk for 15 consecutive years until last year.
On the other hand, non-alcoholic beer has grown about 4 times in the last 10 years.
NHK news