Nintendo: “Switch” sales volume: Expected Chinese market

Nintendo: “Switch” sales volume: Expected Chinese market

-Overwhelming competition in terms of sales volume-

Nintendo: “Switch”

Year-to-date sales in China are more than 1.3 million units.

Nintendo’s home video game console “Switch”, one year after its official release in China

It has already established the top position in sales in the Chinese game console market.

Sold by Tencent:
In China, the switch will be sold through Tencent Holdings.

Game Market Research: Nico Partners

Switch sales through regular and gray markets have exceeded 1.3 million units since the beginning of the year.

With Sony PlayStation 4 (PS4)
Microsoft Xbox One,
It will be about twice the total number of units sold.
Cumulative sales of switches in the country are close to 4 million units.

Bloomberg

 

Niko analysts including Daniel Ahmad

 

estimate the legal and gray console games market in China is set to grow to $2.15 billion by 2024, doubling its size from last year.

 

Tapping that demand could prove critical to Nintendo’s efforts to extend the Switch’s longevity and the company plans an upgraded model of its signature device for 2021.

 

A Nintendo spokesman

 

declined to comment on how many units it has sold in China through Tencent.

 

The company’s earnings reports

 

show it has sold more than 2.5 million units in the Asia-Pacific region excluding Japan this year.

 

 “When compared to Microsoft and Sony, Nintendo has the best chance to seize the China market because its game characters and franchises are already well-known among Chinese consumers,”

　

Ace Research Institute analyst Hideki Yasuda said.

 

Tencent

 

has used its own development studio Next to populate the Switch’s China digital store with games and, most recently, adapted its video streaming service for the console.

 

Its WeChat super-app

 

provides payment and social functionality for the Switch, extending a familiar experience that Tencent offers across its mobile games empire.

 

WeChat friends

 

are able to connect and play with each other on Switch, and parents can regulate their children’s play time through a mini app inside the social platform.

 

Caixin Global