任天堂：“ Switch”销量：预期中国市场

任天堂：“ Switch”销量：预期中国市场

-在销量方面竞争激烈-

任天堂：“ Switch”

迄今为止，在中国的销量超过130万台。

任天堂的家用游戏机“ Switch”，在中国正式发布一年后

它已经在中国游戏机市场的销售中确立了最高的位置。

腾讯出售：
在中国，交换机将通过腾讯控股出售。

游戏市场调查：Nico Partners

自今年年初以来，通过常规市场和灰色市场销售的交换机数量已超过130万台。

使用Sony PlayStation 4（PS4）
Microsoft Xbox One，
这将是售出产品总数的两倍。
全国开关的累计销量接近400万台。

彭博社

 

Niko analysts including Daniel Ahmad

 

estimate the legal and gray console games market in China is set to grow to $2.15 billion by 2024, doubling its size from last year.

 

Tapping that demand could prove critical to Nintendo’s efforts to extend the Switch’s longevity and the company plans an upgraded model of its signature device for 2021.

 

A Nintendo spokesman

 

declined to comment on how many units it has sold in China through Tencent.

 

The company’s earnings reports

 

show it has sold more than 2.5 million units in the Asia-Pacific region excluding Japan this year.

 

 “When compared to Microsoft and Sony, Nintendo has the best chance to seize the China market because its game characters and franchises are already well-known among Chinese consumers,”

　

Ace Research Institute analyst Hideki Yasuda said.

 

Tencent

 

has used its own development studio Next to populate the Switch’s China digital store with games and, most recently, adapted its video streaming service for the console.

 

Its WeChat super-app

 

provides payment and social functionality for the Switch, extending a familiar experience that Tencent offers across its mobile games empire.

 

WeChat friends

 

are able to connect and play with each other on Switch, and parents can regulate their children’s play time through a mini app inside the social platform.

 

Caixin Global