Japanese Whiskey: The World's Attention!

Japanese Whiskey: The World’s Attention! 　

ーReceived a prestigious award overseasー

ーMovement aiming for new entryー

We will deliver a summary report from the latest NHK article.

Japanese whiskey export value:

The value of whiskey exports has increased about 14 times in the last ten years.

Surprisingly, it has overtaken Japanese sake.

Prestigious international awards:

Since winning the award, it has gained worldwide attention.

Against the backdrop of its popularity,

there are a series of movements both in Japan and overseas that aim to enter the Japanese whiskey market.

Sake brewery:

A new whiskey distillery opened in Takayama City, Gifu Prefecture in March.

Hiroki Arisu, the president of a sake brewery that has been in business for over 200 years.

Arisu’s brewing company:

We have been selling sake to tourists visiting our hometown Takayama.

Sales have halved due to the new corona.

That’s when I set my sights on “Japanese whiskey,” which is popular overseas.

Sake making know-how:

The know-how of making sake was useful in making whiskey.

We aim to create the ideal whiskey

by investigating what changes occur depending on temperature and ingredients.

It is expected to be ready for shipment in three years at the earliest.

Whiskey sales company representative:

Mr. Sho Tei Arisu-san’s whiskey in Takayama city is expected to rise in price.

I got the rights for two barrels for 5 million yen.

In the future, we plan to sell whiskey in our own bottles.

Wealthy Chinese:

There is also a movement to invest in whiskey distilleries and participate in management.

If there is an opportunity in the future,

he says, “I would like to invest in a Japanese whiskey distillery.”

Japanese whiskey makers:

There is also a movement to increase production through large-scale capital investment.

It just takes time to mature.

We can’t increase shipments right away.