China: Number of users of major e-commerce site Mutanda: Rapid increase in the second quarter
Shanghai
August 31, 2020
“Mutata”: PINDUODUO
On August 21, China and a major joint purchase EC platform “Mutata” announced a financial report.
Second quarter 2020: (April-June)
Business revenues increased by 67.3% year-on-year to 12,193 million yuan (about 188,991,500,000 yen, 1 yuan = about 15.5 yen) (see attached table for sales trends).
Mandaita App: Average monthly users
Number of users: 55% up 56% year-on-year: 81.4 million more than in the first quarter.
Annual average consumption of 1,875 yuan: 27.7% increase in 2019 average (1,468 yuan).
High frequency users: 683.2 million people, up 41% year-on-year.
In particular, the number of high-frequency users in the second quarter increased by 55.1 million, the largest increase since the company was listed.Akeikei EC Research Center:
The reason for the rapid increase in users
Analyzed as “results of sales promotion events such as live distribution at the prefecture and village level”.
Researcher
“In the last few years, the number of users in the sinking market (Note 2) has been steadily increasing, and the purchase unit price is also rising.
(Note 2) The sinking market refers to the market of local cities below the third-class cities.
– JETRO
https://www.jetro.go.jp/biznews/2020/08/be8a7b18f3629569.html