Disney discouraged ‘Star Wars’ fans from visiting its new Galaxy’s Edge area
domestic park visits and profits dropped
Disney actively discouraged people from visiting the new Star Wars: Galaxy’s Edge area in Disneyland last quarter, pushing domestic park attendance down 3%.
“Helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding,” CEO Bob Iger told analysts.
The owner of Marvel, Pixar, and Lucasfilm hiked ticket prices, while local hotels raised room rates and competitors offered discounts.
‘Star Wars’ fans
may have postponed their trips to Disneyland until a second ‘Star Wars’ ride launches in January, and held off on visiting Walt Disney World in Florida until Galaxy’s Edge opens there.
Markets Insider