AC Brands: Mandarin orange’Smou Citrus’: Soaring popularity in US
AC Brands:
For the past two years, it has been running a promotional campaign to market Sumou Citrus to consumers.
On Instagram, invested in magazine and outdoor advertising with influential influencers.
Sumou Citrus:
At first glance, this fruit looks normal.
The name “Smou Citrus” comes from “the bulge of the head looks like a sumo wrestler.”
A hybrid of navel orange and pomelo.
A specially sweet mandarin-like taste.
The bulge makes it easy to peel and doesn’t make your fingers terribly sticky.
retail price:
$ 4 per pound (450 grams)
Consumption over the past year has been $ 62 million.
In the US $ 2.1 billion citrus market, its sales share is still small.
According to Nielsen:
Since March 2018, sales in the United States have increased by 35% each year.
It is called “Decopon” in Japan.
Sumou Citrus was born in the 1970s.
It became popular in the 1990s and became a fruit loved by the Japanese.
CNN.co.jp: