Nielsen steps up its tracking of digital gaming and esports
Nielsen has acquired gaming industry intelligence firm SuperData Research to give its ability to track games and esports a boost. According to its announcement,
the acquisition will allow it to keep a closer eye on digital gaming use, sales and audiences. It will also give the company a way to track spending on esports events, tickets, marketing and sponsorships.
https://www.engadget.com/2018/09/06/nielsen-superdata/
Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research