Nintendo: Shibuya store, 2.5 hours queue: limited goods, experience corner
“Nintendo @ TOKYO”:
One month has passed since the store opened.
Many fans visit Nintendo directly managed store “Nintendo @ TOKYO” (Shibuya-ku, Tokyo) every day.
Shibuya store: Official Twitter
Every day after November 22, when the store opened, the number of tickets distributed and the waiting time until entering the store were announced.
What a wait-in state on December 27 at 10:00 a.m.
Shibuya store: charm
The Shibuya store is on the 6th floor of Shibuya PARCO.
The store has about 1,000 items, including limited goods,
Popular character doll displays such as Mario and Links,
A game experience corner for Nintendo Switch is also set up.
There is also a Pokemon Center and Capcom antenna shop on the same floor.
It’s always a crowd of game fans and foreigners visiting Japan.
Nintendo: Retail
Second store after New York.
It is part of a strategy to diversify revenue sources using popular characters, such as Mario and Links, and connect them to game sales.
We are also expanding into games for smartphones and participating in theme parks.
https://www.bloomberg.co.jp/news/articles/2019-12-28/Q35A77DWLU6E01