China EC: Brazil / Overseas EC ranking: China AliExpress､Wish ranked first in 2018
Sao Paulo
October 24, 2019
Brazil: 2018 Overseas EC Usage Ranking
1st place: China AliExpress
The most popular overseas EC site in Brazil.
23.9% share of the total purchase amount at the Brazilian overseas EC site.
2nd place: Wish (San Francisco headquarters)
Wish is a site that handles many Chinese products.
It is 23.8% of the total purchase amount, which is thin with Ali Express.
Fintech EBANX: Questionnaire survey
The ranking was announced on 25 September by FinTech EBANX, which surveyed 3,000 Brazilian consumers.
(Note) FinTech company EBANX: Mediates payment settlement for over 500 overseas EC sites
3rd place: Nike (18.2%),
4th: Amazon (18.0%),
5th: Apple (9.4%)
According to EBANX, about the background of Ari Express and Wish being ranked high,
“Chinese exhibitors can handle small payments in Brazil, and the product price is cheap.”
According to the survey, “48.1% of all consumers are price factors.
-JETRO
https://www.jetro.go.jp/biznews/2019/10/98f5c893a07ad1cb.html