Philippines: Sales of apples from Aomori Prefecture start: own brand ‘Essence’
Manila
December 05, 2019
Philippines: Apples from Aomori Prefecture
Aomori apples exported by Japanese agriculture (established in 2016) are sold in the Philippines’ 14 largest SM supermarkets and 14 luxury supermarkets.
The company procures Japanese apples from its own farms and from contracted farmers and local markets.
Exported and sold to Thailand and Indonesia as its own brand “Essence”.
Apple and pear: (HS code 0808)
Currently, the only fruits and vegetables that can be exported from Japan to the Philippines are apples and pears (HS code 0808) that have phytosanitary conditions.
In the top four countries (see table) of the import value of apples and pears in the Philippines, imports from China are larger than in other countries.
This time the export product: yellow apple called Toki
The cultivar exported this time is a yellow apple called Toki, which has a weak acidity and sweetness, and is characterized by an early shipment period from October to November.
Toki is a favorite flavor of Filipinos and is shipped early.
He said he decided to export to the Philippines because he thought that if she sold Toki in November, she could secure shelves for sales ahead of her peers.
SM supermarket:
The selling price is 125 pesos (about 263 yen, 1 peso = about 2.1 yen), which is about four times that of the US and China.
432 cases 4,320 kg sold out in 2 weeks including other customers.
-JETRO
https://www.jetro.go.jp/biznews/2019/12/e41528879b346efe.html