Earth Pharma:’TrapaRoach HoyHoy’: 30 countries, popular products
Earth Pharmaceuticals: Ecosystem, correctly understood
The cockroach catching product ‘TrapaRoach HoyHoy’ sold by Earth Pharma has grown into a global product.
Since its launch in 1978, it has grown its market share in Japan.
Currently sold in 30 countries including the United States.
‘TrapaRoach HoyHoy’: Strong adhesion
lures cockroaches into a paper box and captures them with adhesive tape.
The carton is discarded as it is, so you don’t even see cockroaches.
‘TrapaRoach HoyHoy’: Ecosystem, correctly understood
Understand the cockroach ecosystem correctly and analyze its behavior in detail.
Cockroaches identify obstacles with their antennae, not their eyes.
Therefore, They made a step on the foot wipe mat.
New product development:
Earth Pharmaceuticals continues to breed and research a wide variety of pests.
Covers all pests that exist in Japan and sells “insect-related products / 250 items”
Most recently, we launched a new product that feeds hornets with poisonous food and destroys their nests.
｜ New switch