TSX Broadway to use experiential retail to transform Times Square
Construction is well underway on TSX Broadway, a massive forthcoming venue in the heart of Times Square.
In addition to boasting a hotel, theater, restaurant, and an outdoor stage, the building will also feature 75,000 square feet of experiential retail space.
We talked with David Orowitz — managing director of L&L Holdings, the company behind TSX Broadway — about his vision for the retail space.
Orowitz
said he envisions TSX Broadway will be a haven for technology and media brands looking to showcase new products and host events to a captive audience,
using emerging technologies like augmented and virtual reality.
Business Insider