Samsung Electronics: Great struggle in China: 2019 market share less than 1%
-Newly established “Business Innovation Team”-
Korea Economic Daily International Edition:
Samsung Electronics:
We are having a hard time in our Chinese business.
A new “China Business Innovation Team” was established to open a breakthrough in the solution.
OPPO,
Vivo,
Xiaomi, etc.Samsung Electronics’ share of China in the Chinese smartphone and consumer electronics markets has receded.
Samsung Electronics
Vice Chairman Han Jung-heeAccording to the industry on the 19th, Samsung Electronics recently reorganized.
Directly reporting to the DX division manager, he launched a new Chinese business innovation team.
Percentage of sales in China:
Of the total sales of Samsung Electronics,
The ratio in the middle (3Q) is 30%, which is the highest among the nations in the world.
US 29%,
Asia 16.4%,
European 12.6% orderMarket research company
Counterpoint researchShare in Chinese market:
Meanwhile, Samsung Electronics’ share of the Chinese market has plummeted.
“It has fallen to less than 1% since 2019.”
Xiaomi,
Huawei,
Oppo,
Vivo,
Realme and others have grown rapidly.South Korea introduced THAAD, which China is wary of in 2016.
With the deployment of THAAD in South Korea, anti-Korean sentiment spread among Chinese consumers.