Ralph Lauren has backed away from discounting, and it’s bad news for TJ Maxx
Ralph Lauren has pulled back from department stores and off-price retailers to improve its brand image and boost profit margins.
It seems to be paying off:
Early Tuesday morning, the luxury retailer reported strong third-quarter earnings for fiscal 2019.
Operating income in North America soared 22.6% versus the year before, which analysts say is due to less discounting.
In fiscal 2018, the company closed about 25% of its US department store distribution.
Now, it plans to retreat further from off-price stores.
Business Insider
Press Releases – Press Releases – Ralph Lauren Investor Relations
http://investor.ralphlauren.com/phoenix.zhtml?c=65933&p=irol-newsArticle&ID=2386063
Ralph Lauren says its Palace collab and Winter Stadium collections worked — Quartzy
https://qz.com/quartzy/1543294/ralph-lauren-is-loving-streetwear-right-now/