H&M, Cos, & Other Stores compared:
H&M is struggling to keep up with its sister stores Cos and & Other Stories. We shopped at all three and saw why.
Though H&M’s business has been struggling as of late, other H&M group brands have been doing well, according to the company’s CEO, Karl-Johan Persson.
Cos, which launched in 2007, is focused on timeless, minimalist designs sold in a modern setting.
& Other Stories, launched in 2010, offers shoes, bags, accessories, beauty products, stationery and women’s clothing.
H&M tries to follow trends and sells an abundance of styles in stores, but its sister stores tend to be more timeless and high-end.
We compared H&M with its sister stores and saw why Cos and & Other Stories are helping keep H&M afloat.
Business Insider