Netflix: Why Anime is so important: Corona shock, corporate course
Netflix:
April 21, 2020
Financial results announcement:
The number of paying members worldwide exceeded 188.26 million, increasing by 15.77 million in just three months.
It is certain that it has greatly increased from about 3 million people in the summer of 2019.
“Today’s Top 10”:
One of the driving forces in Japan is animation.
“Top 10 of today” that Netflix started this year
It is a ranking that lists popular contents of the day, but anime is popular in Japan.
“Ghost in the Shell SAC_2045” ranks high.
“Devil’s Blade” is also a regular in the ranking.
Focus on anime:
There are two main reasons why Netflix attaches importance to anime.
A enthusiastic fan is easy to attach to anime, and it is a powerful weapon for member acquisition.
It is easy to create content that can be distributed worldwide.
Netflix: Anime business
Netflix’s animation business can be broadly classified into two categories.
Purchase of distribution rights and original production.
Immediately after entering Japan in 2015, there were many exclusive distributions.
Currently, we are forming a comprehensive alliance with five Japanese companies to increase the distribution of works that are not broadcast on terrestrial television.
What Netflix is focusing on now is the original production of anime.
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