McDonald’s to debut ‘Donut Sticks’ at breakfast
McDonald’s is debuting Donut Sticks in February, according to internal documents shared with Business Insider.
The deep-fried sticks of dough, coated with cinnamon sugar, look very similar to Dunkin’s Donut Fries, which rolled out nationally in June.
This is the second national breakfast item McDonald’s will have launched in less than a year, after more than a decade without a single new breakfast item.
“We want to do better at breakfast,” McDonald’s CEO Steve Easterbrook told investors in October, saying that he hoped new food items would “reenergize” sales during the morning.
Business Insider