Amazon 4-star store is a lot like AmazonBooks
Amazon unveiled its Amazon 4-star concept on Thursday. It’s a store that only sells items ranked four stars or above on its website by customers’ reviews.
Apart from the ratings aspect, the store is almost exactly the same as Amazon Books.
That is especially evident in how Amazon describes the two kinds of stores in a virtually identical way on its website.
The lack of differentiation between 4-star and Books reveals there may only be so many ways to innovate the in-store shopping experience.
Business Insider
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