McDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention for the Disorder
Digital ads across Sweden alternated between standard lettering and jumbled phrasing that approximated the effect of dyslexia.
Nord DDB Stockholm
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally.
But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life.
To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the chain’s digital displays by creating ads and menus whose letters frequently jumbled out of order.
What some observers likely assumed was a glitch was in fact part of a larger awareness campaign, which includes a free book in Happy Meals about a young boy’s struggles with dyslexia.
Adweek
元は英語でdyslexiaと書きます。 日本語では、失読症や難読症、読字障害などと言われています。これらをみると何となく感じは掴めます .