🏹ITOCHU Announces Acquisition of Master License Rights to the CIMARRON Brand .
CIMARRON is a jeans brand established by Saez Merino in Spain in 1978.
The brand developed fashionable and attractive collections targeted at the French market in the late-1980s and achieved great success.
In the early 1990s, the brand launched the groundbreaking color stretch jeans combining cotton stretch denim, known as “second skin,” and piece dyeing and earned recognition as a pioneer in lady’s stretch jeans in the global market.
It also enjoyed huge success in the Japanese market in the 2000s. Press Releases | ITOCHU Corporation