Russia 2018: Chinese firms fill World Cup sponsorship gap
The value of World Cup sponsorship has dropped between the 2014 event in Brazil and this year’s in Russia, according to Nielsen Sports’ research.
Fifa sponsor revenue fell from $1,629m (£1,214m) to $1,450m between events.
Global market research firm Nielsen says the 2015-18 sponsorship cycle had been “a tougher sell” than for the previous two World Cups.
“But a new crop of sponsors, including several from China, helped Fifa weather the storm,” it said.
BBC News