Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies

Why Kodak Died and Fujifilm Thrived: A Tale of Two Film Companies

In 2006, the official annual report started to separate the sales figure from the digital and film segment.

As we can see in the chart below, Kodak initially maintained a somehow decent level of revenue from the photography division.

It even managed to replace declining film sales with digital imaging revenue, but this activity was making losses.

Eventually, Kodak had to file for bankruptcy in 2012.

The previous year, film sales only generated an operating income of $34 million while the digital camera division lost ten times that ($349 million loss).

https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/