Disney and Lucasfilm Announce Unprecedented Augmented Reality Event for Force Friday II
Disney and Lucasfilm are once again using innovative technology to engage consumers. Following the worldwide phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. The Walt Disney Company