“Star Wars” latest work, use AR game for publicity
Walt Disney has mobilized technology and media such as Augmented Reality (AR) and social media to make the latest work of the movie “Star Wars” the biggest hit this year, a worldwide advertisement campaign of movies and related products .
According to Disney’s 24th announcement, the game “Find the Force” will be held for three days in 30 countries and more than 20,000 stores will participate. Bloomberg
https://www.bloomberg.co.jp/news/articles/2017-08-24/OV6Y9Q6K50XU01