💄Shiseido Launches POSME, a New Open Innovation Project.
Shiseido Company, Limited (Shiseido) will launch its new open innovation project POSME in January 2018.
POSME will offer a variety of consumer goods and services, which are jointly created by high school girls and various industries and companies.
This is the first project promoted by Innovation Design Lab., Shiseido’s internal organization established in January 2017 with the aim of fostering innovation, which is a part of the company’s initiatives under its mid- to long-term strategy, VISION 2020.
News Release | Shiseido group website
http://www.shiseidogroup.com/news/detail.html?n=00000000002353