Overseas coffee brands: one after another entering China!
-Boobottle Coffee, Peet’s Coffee & Tea, etc.-
From an article in the People’s Network Japanese version
International coffee brands:
Foreign coffee brands such as Boobottle Coffee, Peet’s Coffee & Tea are entering the Chinese market one after another.
Also, foreign brands that have already taken root in China are gaining momentum.
Starbucks: Founder Howard Schultz
Recently gave a lecture at Peking University.
In the future, he said, “the number of Starbucks stores in China will exceed 10,000.”
According to Starbucks statistics, “The number of Starbucks stores in China has increased about 10 times in the last 10 years.”
“In 1999, the number of stores was 1” has already exceeded 6,000 stores last year.
Starbucks China Strategic Vision:
In the 2025 China strategic vision announced by Starbucks in 2022,
By 2025, we want to increase the number of stores in China to 9,000.
International coffee brands:
In addition to Starbucks, the number of foreign coffee brands is increasing in China.
Costa coffee:
Customers have returned at once, and monthly sales have already recovered to the level of 2019.
When looking at China’s RTD coffee market share, Costa advanced to second place.
Costa Coffee: Ouyang Qingqiu
Sales in China are expected to hit a record high this year. Expected to triple from 2019.
Vietnamese coffee: Trung Nguyen Legend
China business is already one of the main businesses. Sold 800 million cups of coffee in 2021.
In September of last year, we opened an overseas flagship store with an area of 500 square meters in Shanghai.
American coffee: McCafe
Last September, it announced plans to open 1,000 new stores in 2023.
Most of them are third-tier cities.
McCafe plans to launch new products to meet the tastes of Chinese consumers.
The Growing Chinese Coffee Market: Market Research iResearch
According to the 2022 China Drip Coffee Industry Research Report,
In 2021, the market was 87.6 billion yuan (1.752 trillion yen), an increase of 38.9% from the previous year.
By 2024, it is expected to expand to 190 billion yuan (3.8 trillion yen).
Starbucks China: Mr. Wang Jingying
If we overcome the COVID-19 pandemic, we will develop and become resilient.
I am confident that the Chinese market will grow in the long run.
https://www.recordchina.co.jp/b914656-s6-c20-d0189.html
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