Luxury Hotels in Southeast Asia: Targeting Visitors to Japan!
ーAcquisition of Southeast Asian visitors to Japanー
‘hisayoshi-katsumata-worldview’ report from the latest article
“Nihon Keizai Shimbun Electronic Edition” (June 28)
An article titled “Southeast Asian Luxury Hotels Aim at Visitors to Japan, Advances into Thai Conglomerate Groups, etc.” was published.
Luxury hotels in Southeast Asia are entering the Japanese market one after another in the “Japan Boom”.
Central Group, a Thai conglomerate, will open in Osaka in July.
Singapore’s Capella Hotel Group will also expand into Kyoto in 2025.
Osaka Tourism Bureau:
The number of visitors to Japan will return to pre-coronavirus levels this summer.
A person in charge pointed out that “an area with a shortage of hotels will appear soon.
“ The Kansai area has fewer hotels for the wealthy than the Tokyo area.
South East Asians advance:
This summer, the number of visitors to Japan will return to pre-coronavirus levels.
6 major Southeast Asian countries:
The number of foreign visitors to Japan from January to May 2023 was 1.46 million.
By country, it accounts for 17% of the total. It is the second largest after South Korea (30%).
German research firm Statista:
Projections show that annual per capita spending on hotel stays will increase by 60% from 2022.
Roland Berger: Kenichi Shimomura Head of Asia-Japan Desk
Japan is geographically close to hotels in Southeast Asia. While “sending customers from Southeast Asia,” it will also attract visitors to Japan from Europe, the United States, and China.
“Centara Grand Hotel Osaka”:
Namba, Osaka, is a popular downtown area for foreign visitors to Japan.
Good location near the station. It will open on July 1st.
8 billion baht (32 billion yen) was invested to build a hotel with 33 floors and 515 rooms.
“Centara Grand Hotel Osaka” is a hotel opened by Japanese capital.
The size of one room is 27 to 56 square meters. The unit price per room is set at an average of 35,000 yen.
Foreign visitors to Japan are expected to account for 70% of the hotel guests.
It is said that 50% of guest rooms are reserved for July and August.
“ASAI Kyoto Shijo”:
Thailand’s long-established hotel Dusit International opened in Kyoto in June.
Prices start at around 10,000 yen and are aimed at relatively young people.
“Dusit Thani” also opened In September,
a flagship brand luxury hotel will open near JR Kyoto Station.
Dusit operates more than 300 hotels, resorts and other properties in 14 countries.
The opening of hotels by Asian capital is based on the prediction that “Japan will become the main stage for overseas travel.”
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