🏆Miss America Says Goodbye to Bikinis, Hires Y&R for Rebranding
The swimsuit portion of the competition will be eliminated as of this September, for the 2019 Miss America Competition, which airs on ABC on Sept. 9.
According to a press release, the 51 women representing their states and the District of Columbia also “will no longer be judged on outward physical appearance.”
Adweek
https://www.adweek.com/agencies/miss-america-says-goodbye-to-bikinis-hires-yr-for-rebranding/amp/