Japanese die-cast giant Tomica taps Walmart for U.S. launch
Tomica,
Asia’s leading die-cast toy car brand, is taking on Hot Wheels on its home turf.
The 49-year-old company inked a deal with Walmart to distribute its thumb-sized cars in the United States.
Already present in 130 countries, Tomica competes against Hot Wheels, Matchbox, Majorette, and other die-cast brands for the attention of collectors.
Getting your hands on one previously required shopping online and paying exorbitant shipping fees, or flying to Japan.
Starting in August 2019, you can conveniently put a Tomica on your shelf by driving to the nearest Walmart.
Autoblog
https://www.autoblog.com/amp/2019/08/08/japanese-die-cast-giant-tomica-taps-walmart-for-u-s-launch/