日本:ウイスキー人気、米国で急上昇:Jim Murray review(動画):
Japanese whiskey, gin, and vodka consumption exploding in US:
日本威士忌,杜松子酒和伏特加酒的消费在美国激增
日本生まれ:ウイスキー
日本のウイスキー人気が、米国で急上昇しています。
2010年当時、米国で、日本からのウイスキー輸入金額は、年間100万ドル相当でした。
2019年時点、年間輸入金額は、5,000万ドルに急上昇。
10年後に、日本は米国に最も人気のあるウイスキーに成長するかもしれません。
英国、アイルランド、カナダに匹敵する人気。
日本は、一世紀にわたり、素晴らしいウイスキーを作り続けてきました。
Suntory acquired Beam Inc.:
A representative from Suntory told Quartz they believed the increase was a result of two important events.
In 2013, Suntory acquired Beam Inc., the owner of popular whiskey brands Jim Beam and Maker’s Mark, for $16 billion.
The acquisition expanded Suntory’s distribution network globally, making it easier to meet the US market’s demands.
Suntory’s Yamazaki Sherry Cask:
Then in 2014, Suntory’s Yamazaki Sherry Cask was named the best whiskey in the world by influential whiskey reviewer Jim Murray.
It was the first time Murray recognized a Japanese whiskey, and Suntory believes this gained the world’s attention and boosted overseas demand.
Japan’s whiskey exports:
have risen across the globe. Not including those to the US, worldwide they surged from $50 million in 2014 to $130 million in 2019, according to data from the International Trade Centre.
Quartz
https://qz.com/1804467/japanese-whiskey-gin-and-vodka-consumption-exploding-in-us/